[INTRO PARAGRAPH — 2-3 sentences. Sets up the project at the highest level. What Copilot Mode is, that you owned content design end-to-end, that AI features with no industry precedent require a different kind of writing than features that already exist. This paragraph is the hook — if a hiring manager only reads the first 50 words, this is what they should know. Final draft will be ~75 words.]
The problem
[PROBLEM SECTION — 200-300 words. Frames the central content design challenge of writing for AI features that don't have established conventions yet. Names Copilot Mode as the launch (publicly released, link to Microsoft blog post). Names the specific surfaces — Composer, Journeys, Actions — and the specific challenge each one raised for terminology and voice. No screenshots. No internal artifacts. Pure prose explanation of why this was hard.]
The approach
[APPROACH SECTION — 250-350 words. Walks through how you thought about the work in three or four moves: defining product voice for AI interactions specifically, building a terminology architecture that traveled across UI/Settings/marketing, making language decisions that influenced product direction rather than just describing what already existed. Each move is a paragraph. This is the section that demonstrates senior craft most directly.]
A specific decision: writing copy for things still being built
[VIGNETTE SECTION — 250-350 words. The Journeys story rendered as a single specific moment. The contradiction between what PMs hoped the feature would do and what the model could actually do at launch. The realization that the words weren't documentation — they were commitments. The resolution: writing language that stayed honest to what the product could actually deliver while leaving room for what it would become. Told in first person, in scene, with the texture of an actual working moment. This is the most important section of the case study. The reader should finish it and feel like they were in the room.]
What the launch taught me
[REFLECTION SECTION — 150-200 words. Two or three observations about AI content design that came out of this work. Not generic ("AI is changing everything") — specific ("the version of the copy that ships and the version that gets discussed in review aren't the same artifact, and I had to learn to write for both"). This is where the earned secret lives most explicitly.]
[CLOSING LINE — 1-2 sentences. The principle this case study leaves the reader with. Should land like the closer on your LinkedIn About — sharp, observational, not summarizing. Final draft will be ~30 words.]